The Podcast for Brands & Agencies Discovering MarTech Solutions
Learn how real MarTech solutions work — from the people building them and the brands using them. Vendor interviews, brand-side insights, and honest perspectives, without the sales pitch.
Inside the Blurbs
Founders and leaders building the tools marketers use every day. No spin, no pitch decks — just what it does, who it’s for, and the problems it actually solves.
The Human Side of MarTech
The marketers and agencies actually using the stack — what’s working, what wasted budget, and how they really think about AI, data, and personalization.
MarTech Podcast Latest Episodes
All episodes →- Why Your Marketing Data Is Lying to You — And How to Fix ItParamark CEO Pranav Piyush explains why last-click attribution and multi-touch dashboards are optimizing marketers to the wrong signal — and how incrementality testing and marketing mix modeling reveal what’s actually driving growth.
- Why Ecommerce Replatforming Fails — And What Unified Commerce Actually FixesVirid CEO Steve Deller explains why ecommerce replatforming projects fail, what unified commerce really means, and the 6 questions every brand must ask before switching platforms.
- Your MarTech Stack Is Failing Quietly — Here’s How Enterprise Teams Fix ItJean Guan, 15-year CDW MarTech leader, shares vendor selection strategies, adoption tactics, and change management lessons. Human Side of MarTech.
- Why Your Retargeting Partner Is Only Reaching 15% of Your ShoppersJason Blom of RTB House reveals why most brands only reach 15% of bounced visitors—and how deep learning, smarter product rec, and incrementality testing recover the rest.
What is The MarTech Matrix?
The MarTech Matrix is a podcast for brands and agencies discovering MarTech solutions. We feature interviews with MarTech vendors and brand-side stories from marketing leaders, helping you understand how real solutions work without the sales pitch.
MarTech Podcast by Topic
Vendor Spotlights
Deep dives with MarTech vendors building solutions for brands and agencies.
AI in MarTech
Where AI actually moves the needle in measurement, creative, and personalization.
eCommerce Tech
MarTech that moves revenue for DTC and eCommerce brands — personalization, attribution, and more.
Brand-Side Stories
Marketing leaders at brands and agencies on how they pick and run their MarTech stacks.
Inside the Blurbs
Founder and leader interviews with MarTech vendors — deep dives without the buzzwords.
The Human Side of MarTech
Brand and agency professionals share how they use MarTech to solve real problems.